Squarespace Beacon AI: Your Built-In Business Assistant
Your AI Business Partner
CATEGORY
SQUARESPACE UPDATES
DATE
OCTOBER 20, 2025
The overwhelm of doing it all
When you start or grow a business, there’s a million things vying for your attention—design, SEO, product pages, marketing. You wear every hat. You learn skills you never expected to master. It’s exhausting.
What if part of that load could be handled for you? That’s where Squarespace Beacon AI steps in.
What is Beacon AI, exactly?
Beacon AI is Squarespace’s new built-in assistant across their platform, introduced in the 2025 Refresh. It works alongside Blueprint AI (for design) to provide business-level guidance for your website.
Here are a few capabilities to expect:
SEO Scanner & AIO Tools: Audits your page titles, alt text, and meta descriptions. It helps optimize both traditional search and AI-driven visibility.
AI Site Scanner: Finds broken links, site issues, or weak spots and offers quick fixes.
Product / Service Composer: From a simple description or image, it can generate full listings.
AI Discount & FAQ Composer: It can suggest discounts and build styled FAQ sections to boost conversions and SEO.
Beacon isn’t a separate tool—you’ll see it embedded throughout Squarespace’s workflow, offering suggestions exactly where and when you need them.
Why Beacon AI matters for small businesses
You don’t have time to be a jack-of-all-trades. Your website should help, not weigh you down.
With Beacon:
You get guided help at each step (writing, listing, optimizing).
You catch mistakes early before they hurt your brand.
You don’t need to guess SEO, because the system helps you.
You move faster, with more confidence, and less trial-and-error.
For small business owners, that means more time doing what you love, less time wrestling with the backend.
How this connects to Blueprint AI and Design Intelligence
Beacon AI isn’t a standalone gimmick. It’s part of Squarespace’s Design Intelligence philosophy.
Think of it like this:
Blueprint AI helps you kick off with design and structure.
Beacon AI supports what happens after—content, SEO, site health, business growth.
Together, they form a more holistic system. Design and business aren’t separate—they work in sync.
How Haskell Digital Services plans to use Beacon AI
In our work with clients (especially through our Out-of-the-Box and Custom packages), Beacon AI gives us a headstart:
We use its SEO Scanner suggestions to fine-tune metadata.
We generate FAQs or product drafts, then polish them to match your voice.
We monitor site health and catch issues faster.
The client benefits: smarter site, faster results, fewer blind spots.
Essentially, we treat Beacon AI as a co-pilot—not the driver. We bring strategy, nuance, and long-term vision.
Real questions. Honest answers.
Q: Can Beacon AI make all the content for me?
It can generate drafts (listings, FAQs, metadata), but you’ll want to review and personalize to match your brand voice.
Q: Will it replace designers or content strategists?
No. It's a tool that assists—not replaces—strategy, design thinking, and human editorial judgment.
Q: Can Beacon AI retrofit into my existing site?
If you're on the supported Squarespace version, yes. You can activate it and use its scanning and suggestions on your current site.
Ready to Beacon AI (with support)?
If you feel stuck juggling the many parts of your website—SEO, listing pages, site maintenance—Beacon AI is here to help. And if you'd like expert help to interpret suggestions and bring them to life in your brand voice, we’re ready.
Contact us to see how we can implement Beacon AI smartly in your site build or refresh.
