How Squarespace’s New AIO Feature Boosts Your AI Visibility
Your AI Business Partner
CATEGORY
SQUARESPACE UPDATES
DATE
OCTOBER 27, 2025
When SEO alone isn’t enough
People don’t just search with keywords anymore. They ask chatbots. They turn to AI assistants. They expect websites to show up inside those AI answers—not just as a link.
If your site isn’t optimized for AI search (not just classic Google SEO), you risk being invisible in conversations your target customers are having.
Squarespace recognizes this shift. Enter their new AIO (AI Optimization) tools, designed to help your site be seen in AI search channels—automatically.
What the AIO feature does
Squarespace’s AIO feature (sometimes referred to under the SEO / Marketing settings) includes:
SEO Scanner: Scans your site for missing meta titles, descriptions, alt text, and other SEO gaps. It can then generate AI-friendly content to fill those gaps.
Upcoming AIO Scanner: A tool (not yet live) that will analyze how your site shows up across AI platforms. It will give you a visibility score and suggest text to help your pages get cited more often. (Squarespace has announced this as part of their AI search tools roadmap.)
SEO + AI synergy: Because Squarespace already handles many technical SEO basics (clean URLs, structured data, automatic sitemaps, mobile optimization), the AIO tools add a layer of AI readiness on top of that.
So instead of dealing with SEO settings manually everywhere, the platform gives you a smarter dashboard to see what’s missing and lets AI suggest improvements.
Why AIO matters right now
As AI chatbots, search summaries, and generative search evolve, your site needs to be ready to be cited, not just linked. AIO helps bridge that gap.
Here’s why it’s important:
Visibility in AI answers: Even if visitors don’t click through to your site, being cited in AI summaries builds awareness and credibility.
Better SEO base: AIO doesn’t replace SEO—it strengthens it, making your site more resilient as search behavior changes.
Efficiency: Rather than spotting every missing alt text or meta by hand, you get alerts and AI-driven suggestions.
Flexibility for future tools: As AIO Scanner and other features roll out, your site is already primed to leverage them.
What you can do today
Even before AIO Scanner launches, you can use existing tools and strategies to make your site more AI-friendly:
Run the SEO Scanner in Squarespace
Go to Settings → Marketing → SEO / SEO Appearance and let the tool audit your pages. Use “Improve with AI” where available.Review AI-generated suggestions
Don’t accept everything—edit titles, descriptions, and alt text so they match your brand voice and target keywords.Structure your content clearly
Use headings (H1, H2, etc.), FAQs, bullet lists, and clear sections. AI systems read structure.Publish helpful, targeted content
Blog posts, FAQs, or guides give AI something to pull from. Cover topics your customers ask about.Keep your site fresh
Update pages, add new content, refresh service descriptions. AI looks for recency and relevance.Get mentioned off your site
Reviews, directory listings, guest posts—third-party references help AI see your site as authoritative.
How Haskell Digital Services uses AIO
We treat AIO as another tool in our web strategy. In our Out-of-the-Box or Custom launches:
We run the SEO Scanner first and fix the obvious gaps.
We use AI suggestions as a draft and polish with strategy, voice, and keyword targeting.
When AIO Scanner is available, we’ll monitor your visibility score and iterate text based on the suggestions.
We combine AIO with UX, design, and conversion strategy to make sure being seen also means being clicked.
You get a site that’s not only beautiful—it’s actively optimized for the way people are searching now and will search in the future.
Real questions. Honest answers.
Q: Is AIO replacing classic SEO?
No. AIO builds on SEO, focusing on visibility within AI search systems like chatbots and summaries.
Q: Does AI always know my brand voice?
Not fully—you’ll want to review and adjust suggestions to keep tone aligned.
Q: If my site is old, can I still use it?
Yes, as long as your site runs on a supported Squarespace version. We’ll help transition.
Ready to future proof your site?
If you’ve ever worried that your website won’t be discovered by AI tools—or that it’s lagging behind modern search behavior—this AIO feature gives you a head start.
If you’d like help auditing, editing the AI-suggested text, or preparing your site for full AI visibility, let’s chat.
Contact us and we’ll help make sure your site isn’t just seen—it’s selected.
