West Quoddy Station Website Migration & Redesign
A smoother, coastal-inspired rebuild
CATEGORY
CASE STUDIES
DATE
SEPTEMBER 2024 - OCTOBER 2024
How the Project Started
West Quoddy Station had a WordPress site that worked, but it had become difficult for the client to update. Pages felt cluttered, blog posts weren’t consistent, and the overall design no longer matched the look and feel of the property. They wanted something simpler, cleaner, and easier to maintain — a place where their blog, lodging information, and community posts could live without the technical hassle.
We moved the entire project into our Out-of-the-Box Website Package, which gave them a streamlined build with a clear layout, light branding refinement, and a full content refresh.
Moving From WordPress to Wix Studio
The first step was a full migration. We transferred their pages, posts, galleries, and core content into Wix Studio. As we brought everything over, we cleaned up old formatting, removed unused HTML, and standardized the layout so the site felt unified.
We also handled the technical work behind the scenes:
Redirected important URLs to protect search visibility
Updated page titles, descriptions, and alt text
Cleaned out legacy code from unsupported WordPress plugins
Reconnected the domain and verified SSL
By the end of this phase, the site had a clean foundation and was ready for a full redesign.
Redesigning the Site for a Coastal Maine Style
West Quoddy Station sits at one of the most beautiful locations in Maine, so the design needed to reflect that. We selected a flexible Wix Studio template and customized it heavily with a coastal, down-east look. Fonts, colors, image blocks, buttons, and headers were updated to create a calm, welcoming feel.
We also reorganized the navigation to keep things simple:
Book Now
Explore Lodgings
View Blog
Contact
The goal was to make it easy for visitors — especially on mobile — to find what they need without digging through multiple menus.
We consolidated content, removed outdated pages, and added new ones for seasonal posts, local recommendations, and guest group events. The new structure is far easier to maintain and gives the owner clear paths for future updates.
Reworking the Blog System
The blog is a major part of West Quoddy Station’s identity, especially since the owner posts regular updates, community reflections, and local stories. We rebuilt the entire blog experience.
Every post now follows a consistent structure that includes:
A featured image
Clean subheadings
Updated captions
SEO tags
Meta descriptions
Consistent excerpt fields
Proper alt text
We reformatted older entries and optimized dozens of posts, including fall gardening updates, Sunday meeting notes, Halloween in Lubec, group trips, and more. The content now reads well and performs better.
Organizing Media & Ensuring Visual Consistency
West Quoddy Station relies heavily on user-provided images, so we handled the editing and upload workflow:
Compressed file sizes for performance
Renamed images for organization
Applied descriptive alt text
Ensured consistent resolution across devices
We also made sure the visuals supported the blog stories, property descriptions, and lodging information in a way that feels intentional and clean.
Lodging, Bookings, and Visitor Flow
We configured Wix’s booking tools in preparation for lodging inquiries, with the option to integrate an external booking engine later if needed. Lodging pages were built out for each building on the property — the Station House, The Camp, Meetinghouse, and others — so visitors can understand their options quickly.
We also added:
FAQ sections
Contact forms
Clear calls to action
This setup reduces the client’s email volume and makes the visitor journey smoother.
Strengthening SEO & Content Structure
The migration gave us an opportunity to rebuild the site’s SEO from the ground up. We wrote new metadata, added keyword-rich titles, set up clean slugs, and built stronger internal linking. Local search phrases like Lubec, Downeast Maine, Easternmost Point, and coastal lodging were woven naturally throughout the site.
Every image received new alt text, supporting both accessibility and image-based search.
Newsletter & Marketing Support
We also helped the client begin shaping a more consistent marketing voice. This included early planning for a Mailchimp or Wix email funnel and brainstorming ways to use their recurring content theme: “It’s Bill!!” — a personal branding hook that visitors already associate with the blog.
Launch, Training, and Ongoing Support
Before launch, we tested everything across desktop, mobile, and tablet to ensure the layout responded well. Once everything was approved, we walked the client through updates, posting new blogs, uploading media, and managing layouts inside Wix Studio.
Ongoing support stays focused on formatting, blog setup, and small edits, while larger custom features are handed off to the web designer as needed.
Final Outcome
Today, West Quoddy Station has a site that’s easy to manage, clean to navigate, and structured for the kind of storytelling and guest communication they rely on. The redesign brings their coastal Maine setting into the layout, improves performance, and removes the technical barriers that made their old WordPress setup frustrating to maintain. Their blog feels consistent, their lodging information is clear, and the site now works smoothly across all devices.
If you’d like to see the finished build, visit https://www.westquoddystation.com/. West Quoddy Station is a unique place where community, history, and hospitality meet, and the new site finally reflects the personality and warmth behind everything they do.
Thinking About a New Site?
If this project sparked ideas for your own brand, we’d be glad to help you shape them. Send us a message and we’ll look at what you need. You can also check out our Out-of-the-Box Web Design Package, which gives you a clean, fast turnaround for projects that need clarity and strong structure from day one.
