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Morse’s Kraut Redesign
Maine Tradition with a Modern Edge, Showcasing Handcrafted Sauerkraut and European Delicacies
Project Details
PROJECT DATE
AUG 2023 - SEP 2023
SERVICES
WESITE REDESIGN
CLIENT
Morse’s Sauerkraut
WEBSITE
Morse’s Sauerkraut, a Maine staple since 1918, sought a website redesign to highlight their handcrafted sauerkraut and European delicacies, and to facilitate wholesale orders. They also needed a cohesive brand identity reflecting their rich history.
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Branding Overhaul: Established a cohesive brand identity that honors Morse’s rich heritage.
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Professional Media Production: Coordinated with Scene Gallery to capture high-quality photos and videos.
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Specialty Menu Integration: Developed an interactive menu showcasing their unique offerings.
The redesign provided a professional online presence, effectively showcasing their products and simplifying customer interactions.
About the project
We developed a responsive website layout that aligns with Morse’s heritage, incorporating custom CSS for personalized branding. The site migration from Squarespace 7.0 to 7.1 ensured enhanced functionality and user experience.
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SEO Implementation: Established search engine optimization to increase online visibility.
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Google My Business Setup: Enhanced local search presence to attract nearby customers.
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Wholesale Order Form: Integrated a user-friendly form to streamline the wholesale ordering process.
This comprehensive approach modernized their digital presence while preserving the traditional essence of Morse’s Sauerkraut.
Project execution
Explore the revamped Morse’s Sauerkraut website, featuring a harmonious blend of tradition and modernity, high-quality visuals, and an intuitive interface that enhances user engagement.
Project gallery
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